Guided by timeless sensibility and truth.

We are Etha, the 5,000 year old Ayurvedic guru, reborn as a modern health coach


Like the strong, steady roots of an ancient oak, our philosophy is grounded in Ayurveda - timeless principles which bring clarity, balance, and holistic wellbeing. We go back to these roots, guided by a wisdom tried and tested over centuries.

Pronounced ‘ee-tha’, our name is derived from Ether, the original element and energy source that grounds all of the natural world. In Sanksrit, Ether is ‘akasha’ meaning to radiate or convey energy without resistance.

About us About us

Perfect imperfection

Beauty is organic, irregular. We believe the best approach celebrates imperfection as innate to the beauty of life, of the world. Ayurveda is intended to free, open, rebalance, rather than limit and constrict. As the yogi sees practice and play as two sides of the same coin, so do we see life, and Ayurveda. Straying from the path is part of the journey.

About us


Imagine life as a spinning plate. The pace doesn’t change as time moves forward, but your position on it does. Our position on the plate affects our balance; near the edge, we feel out of control, in danger of toppling over the edge. Close to the middle, movement is subtle, we feel centred, calm and in control. In essence, Ayurveda seeks the centre of the plate.

Practiced for 5,000 years, this age-old life science reminds us that everything in life is nature – and everything in nature is made up of five elements: Ether (space), Air, Fire, Water and Earth. As part of nature, our bodies are made up of these elements, in three different blends, which Ayurveda calls Doshas.

The Doshas - Vata, Pitta and Kapha - are each is associated with a set of physical, emotional and mental qualities. Your Dosha balance is as unique as you are, but within each of us, one Dosha tends to be more dominant, underpinning the lifestyle that suits us best.

Seeking the centre of the plate, the place of calm where all forces are in harmony is the Ayurvedic journey. Life science provides the tools, fuelling us with the knowledge to find and balance our inherent nature.

Our Purpose

Etha is your anchor. Like the waves which lap the seashore, our world is in perpetual, changing motion. We bring quiet grounding, helping harness the power within you.

Ayurveda understands that we are all unique, so you will find our stories are curated for you and your Dosha, recognising your distinctive nature and individual journey to harmony. We work closely with leading scientists, doctors, Ayurvedic practitioners and yogis, adapting this ancient lore to your modern lifestyle; helping find the centre of your plate.

— Discover your Dosha

And start your
Etha journey.

Answer these 30 questions to help you untangle nature to bring your body,
mind and soul into balance using Ayurvedic methods.

It’s good to meet you.
We’re Etha. What’s your name?

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